Madagascar Private Sector Humanitarian Platform
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The Private Sector Humanitarian Platform (PSHP) is a non-profit business association that brings together private sector companies in Madagascar. It aims to support disaster management efforts in the country by building synergies and complementarities between different stakeholders.
PSHP Madagascar supports the Malagasy private sector in strategically engaging in national disaster risk reduction, preparedness, response and recovery. PSHP’s mission is to gather, facilitate and coordinate humanitarian contributions of its members and build their capacity to improve operational efficiency. More specifically, the network’s objectives include:
- Improving disaster management, including humanitarian aid, by establishing a stronger connection between the private sector, the National Bureau for Disaster and Risk Management and traditional humanitarian and development organizations;
- Identifying specific areas or inputs for member companies to support preparedness, response and recovery;
- Promoting corporate social responsibility (CSR) by creating and implementing projects with PSHP member companies;
The Grand Sud region of Madagascar suffered in 2021 from the impacts of a prolonged drought that affected millions of people. At the end of 2021, over half a million people faced emergency levels of food insecurity and about 28,000 were living in famine-like conditions. PSHP Madagascar received funding from one of its member companies (Société Générale Madagasikara, BFV-SG) to help upgrade the water pumping system of an existing well in Marojela, in partnership with the non-governmental organization (NGO) Medair. PSHP also received funding to help another NGO, GRET, purchase and distribute 3-4 weeks’ worth of food items for 56 households in Ambohitse II.
In partnership with the World Health Organization (WHO) and one of its members, the Axian Foundation, the PSHP contributed to the covid-19 response by setting up and coordinating a vaccination Centre, which administered 21,718 doses in 2021.
The platform also carried out a disaster risk reduction project by rebuilding a bridge in Antananarivo region, using flood-resistant techniques. The project was co-financed by Terre Plurielle Foundation.
To learn more about the network, please go to the PSHP website.
Cover photo: OCHA/Viviane Rakotoarivony